A playful sense of competition
Airy layers, hushed crowds
Everyone’s a winner,
but we want to see who will get the big prize anyway

Ambient Bed:

A dynamic soundscape, subdued but with moments of anticipation and revelation. Melodic flourishes punctuate a neutral sonic background conducive to conversation and reflection.

Sonic language (branding package):

Short, high-tension moments referencing existing AB identity (with a clear new sonic logo). Strong electronic punctuation with orchestral touches that lovingly embrace the pomp of awards galas while being slightly skewed.

Ambiences, transitions and sonic beds that draw on the buzz of crowds, of voting, competition — but all disarmed with a sense of lightness.